A brand campaign shouldn’t just follow consumer holidays and trends — it’s an opportunity to create moments that are unique to your brand’s DNA. For our Women’s History Month campaign, we launched PR-worthy research on a topic few of our competitors were talking about.

I led the research process from conception to launch — including sourcing the research agency, writing the questions, summarizing the key takeaways, and leading the creative team to turn the research into long-form, short-form and visual content. The Women and Wealth Research and accompanying campaign resulted in coverage in Forbes, Fortune, and Financial Times, and drove high-quality traffic and leads to our website.

Below are examples of some of the creative from the campaign and how the research showed up in various channels (ex: landing pages, organic social, broadcast graphics).